INVESTIGATION OF LONG-HAUL FLIGHT ATTRIBUTES INFLUENCING PASSENGER'S BOOKING DECISION USING SP DATA

摘要

For the success of future air transport concepts, it is vital to investigate the needs of airline operators and their customers, the passengers which directly influence the demand for such new concepts. It is clear that an economical feasible aircraft concept cannot be designed individually for each passenger. As a first step, four different passenger groups are defined based on travel purpose and price-sensitivity. Based on this passenger segmentation, differences in preferences, which influence passenger's individual booking decision, were identified using stated-preference data as well as data from literature review. These flight attributes can be divided into four different groups namely, ticket conditions, schedule properties, airline reputation and comfort. It could be shown that with the segmentation of passenger's in four different groups, each group shows significant different preferences regarding flight attributes.