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The Researches on the New Way to Enter Foreign Market

机译:进入国外市场新途径的研究

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Napoleon was right about the hidden might of China. Yet in suggesting that the country be allowed to sleep, "for when she awakes, she will shake the world", he could hardly have imagined what form the transformation would take. China has expanded, and continues to expand, especially changes may occur as Hong Kong transferred to China sovereignty in 1997 as a Special Administrative Region and Macau reverted in 1999, China is also a member of World Trade Organization (WTO) now. It is well known that the Henan's province market has attracted foreign investors, because it has a huge size and market potential. More and more foreign investors have endeavoured to put new ventures into Henan province's market in recent years. The foreign direct investment is rapid increasing in Henan; Henan province's firms are now trying to find new opportunities in the foreign market, in other words, to seek suitable ways to entry foreign market. There are different types of entry modes such as export, acquisition, joint-venture and other entry modes, and most of companies in the world will choose some of them as their entry strategies to engage into international business. Absolutely, it is very important to choose an appropriate entry mode for managers. The research contributes the literature of foreign market entry strategy by exploring special objective form large Henan province's manufacturing firms to enter foreign market; putting variety modes in practice to support my perspective: there is no exclusive current best entry modes; Analyzing and comparing different market entry strategies; comparing different factors in practice and searching for the most influential factors during selecting the processes of market mode. Moreover, the findings suggest how do factors influencing the choice of entry mode for large Henan province's firms manufacturing firms. Finally the main contribution to the literature was adding the relationships within the channels.
机译:拿破仑对中国的潜在力量是正确的。然而,在建议允许该国睡眠时,“因为当她醒来时,她将会动摇世界”,他几乎无法想象这种转变将采取什么样的形式。中国在不断扩大,并在继续扩大,特别是随着香港于1997年作为特别行政区移交中国,澳门于1999年恢复主权,中国也可能是世界贸易组织(WTO)的成员。众所周知,河南省级市场具有巨大的规模和市场潜力,吸引了外国投资者。近年来,越来越多的外国投资者努力向河南省市场投放新的风险投资。河南省外商直接投资快速增长。河南省的企业现在正试图在国外市场上寻找新的机会,换句话说,是寻求进入国外市场的合适方法。进入模式有不同类型,例如出口,收购,合资和其他进入模式,世界上大多数公司都会选择其中一些作为进入国际业务的进入策略。绝对,为经理选择合适的进入模式非常重要。该研究通过探索河南省大型制造企业进入国外市场的特殊目标,为国外市场进入战略提供了文献资料。将各种模式付诸实践以支持我的观点:目前没有排他的最佳最佳进入模式;分析和比较不同的市场进入策略;在实践中比较不同因素,并在选择市场模式的过程中寻找最有影响力的因素。此外,研究结果表明,影响河南省大型企业制造企业进入模式选择的因素如何。最后,对文献的主要贡献是在渠道之间增加了关系。

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