Countermeasures of Servicizing Based On All Business Processes of Manufacture Industry

摘要

Servicizing has become an important choice of the differentiation strategies for manufacturing industry at present. The servicizing status and trends of manufacturing industry are discussed, and the deletions and deviations in the servicizing process of some Chinese manufacture industries are also analyzed in this paper. It is indicated that the servicizing's ideas and actions should be adequately executed in every branch and process of enterprises. Farther, some important countermeasures of servicizing based on all business processes such as design of product, produce, marketing, after service and so on are presented.