Contract Designing under Decentralized Supply Chain Structure with Retailer Promotional Effort

摘要

In most supply chain contract designing literatures, the customers?ˉ demand is often just simply hypothesized as an independent and exogenous stochastic variable. But in factual conditions, it is often the integrated and non-cooperative modes are firstly analyzed under demand with promotional effort. Then a buy-back contract with effort sharing is founded to coordinate incentive discrepancy between supply chain members, and its validity is also proved. Finally, we discuss the application range and limitation of the new contract.