Research on Intelligent Customer Relationship Management for Grouped Enterprises

摘要

In view of characteristics of grouped enterprises, intelligent customer relationship management for grouped enterprises was researched. The new data mart concept of intelligent customer relationship management for grouped enterprises called as dynamic data marts was proposed, and a new method of data modeling was provided. An architecture structure of intelligent customer relationship management for grouped enterprises was presented, through combining many techniques involving data warehouse, on-line analytical processing, data mining, etc. Finally, the structure of data environments and functional integrated framework of intelligent customer relationship management for grouped enterprises were expressed.