The role of compatibility in the diffusion of technologies through social networks

机译：兼容性在通过社交网络传播技术中的作用

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In many settings, competing technologies -- for example, operating systems, instant messenger systems, or document formats -- can be seen adopting a limited amount of compatibility with one another; in other words, the difficulty in using multiple technologies is balanced somewhere between the two extremes of impossibility and effortless interoperability. There are a range of reasons why this phenomenon occurs, many of which -- based on legal, social, or business considerations -- seem to defy concise mathematical models. Despite this, we show that the advantages of limited compatibility can arise in a very simple model of diffusion in social networks, thus offering a basic explanation for this phenomenon in purely strategic terms. Our approach builds on work on the diffusion of innovations in the economics literature, which seeks to model how a new technology A might spread through a social network of individuals who are currently users of technology B. We consider several ways of capturing the compatibility of A and B, focusing primarily on a model in which users can choose to adopt A, adopt B, or -- at an extra cost -- adopt both A and B. We characterize how the ability of A to spread depends on both its quality relative to B, and also this additional cost of adopting both, and find some surprising non-monotonicity properties in the dependence on these parameters: in some cases, for one technology to survive the introduction of another, the cost of adopting both technologies must be balanced within a narrow, intermediate range. We also extend the framework to the case of multiple technologies, where we find that a simple model captures the phenomenon of two firms adopting a limited "strategic alliance" to defend against a new, third technology.>>> af++ AU2019100038A4 . 2019-03-07

机译：创新地使用社交网络驱动的软件应用程序，以识别组织中特定任务或角色可用的非熟练和半熟练劳动力。生成了特定于行业的托管应用程序，从而为工人提供了复杂的时间和资源管理;雇主的时间资源和员工管理。 API用于连接行业特定的社交网络，雇主，雇员和相关管理机构，以保持透明的通信线路以及合法和公平的就业机会，从而减轻了行政和监督负担。

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机译：使用地理空间映射技术和社交网络跟踪，利用预测并实现在线优惠券，产品，商品和服务，拍卖和服务提供商的在线消费者浏览行为，购买模式，社交网络通信，广告和通信的系统和方法

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机译：跟踪，使用预测并实现在线消费者浏览行为，购买模式，社交网络通信，广告和通信，在线优惠券，产品，商品和服务，拍卖和社交服务以及使用GEOSPA的服务提供商的系统和方法

The role of compatibility in the diffusion of technologies through social networks

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