Strategic Positioning of Chinese Shipping Lines in a Logistics Chain

摘要

Within the changing context of satisfaction of shipper's logistics requirements, the major Chinese groups operating in liner shipping services, albeit behind their international competitors, have shown signs of great activity. Though focusing mainly on the shipping phase of transport chain, they have shifted their attention from port-to-port approach to that of door-to-door, so as to provide an integrated logistics service, which better suits customer's needs. In the continuously evolving scenario, the approach of Chinese shipping lines to logistics should be analyzed properly. In this context, based on the strategic analysis of logistical characteristics of Chinese shipping lines, this paper defines the position and role of Chinese shipping industry in the changing logistics chain.