Representing personal consumption is important to a range of theoreticians and expert decisionmakers in government and corporate settings. We cite the possible contribution of studying adifferentiation of the use of information and conventional goods in personal consumption. In giving aform to the dynamics of information use, we introduce a value construct to represent the internalizednormative dispositions that enter consumers allocation decisions and give this construct a dynamicform in which feedback from the use of information and conventional goods updates the valueconstruct. We then propose a model of personal consumption in which agents are members of a smallworld network and signal and noise are imposed by the environments they interact in. Computationalmethods are used to show the sensitivity of the value construct to the remoteness parameter of aSWN, and the important effects that randomness in exogenous signal can have on personalconsumption through dynamics of this construct.
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