DECISION SUPPORT MODEL AND SYSTEM FOR NEW PRODUCTDEVELOPMENT

摘要

In today’s constantly changing market, the product design becomes a knowledge intensive activity andunstructured decision-making process. And new product development (NPD) has been known as one of the riskiestactivities of business enterprises. Based on the analyzing of related work about NPD, a comprehensive decision-makinghierarchy model of NPD is explored in the paper, which includes enterprise model, product model and market model.And considering increasing complexity of market environment, diversity of enterprise and product type for NPD,multiple neural network (MNN) is proposed to support NPD decision-making, the MNN structure of NPDdecision-making is described and the corresponding evaluation index system is listed. Finally, an optimization decisionsupport system with hybrid intelligence combined by human and machine intelligence is discussed.