In the e-business arena, commercial as well as government,competition takes on a new intensity and avariety of flavors. The unique dynamics of the onlinemarketplace often require organizations to pursuemultiple, simultaneous, and seemingly contradictorystrategies. To identify what is both possible and advantageous,organizations must learn to thinksmarter and act faster—more so than the toughestcompetitors they can possibly imagine. This meansmoving beyond market leadership to another level,one that enables an enterprise to “leapfrog” thecompetition. If there is one lesson to be learnedfrom today’s e-business leaders, it is that the realitiesof e-business can make traditional approaches toformulating competitive strategies dangerouslyshortsighted—or profoundly wrong.E-business success starts with world-class supplychain management and an enabling infrastructurethat is a mission-critical component of today’s globalenterprise that cannot be overlooked. One thing isalready clear: e-business is the future. It is an opportunityto be seized, but seized carefully. In thisemerging world, adaptation to constant change willprove an important ingredient for success. The presentationwill illustrate pioneering concepts that arebeing employed by leading organizations to secureand sustain competitive advantage in the 21st centurymarketplace.
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