'PORTALS' TO THE MILLENIUM: INTERNET '99

摘要

Portals have replaced Push as the hot Internet buzzword of the moment. A Portal Site is one that provides a variety of services to surfers, including a search engine, discussion groups, and editorial content. They also host extensive corporate advertising. By providing a one-stop entry point portals aim to maximize hits and make it more attractive to advertisers. While portals are typically associated with 'mega-sites' like Yahoo and Infoseek, industry-specific portals are springing up. Internal intranet portals are also becoming popular in larger companies. This paper reviews the portal concept and looks at how it fits into a marketing plan on all three levels: mega, industry-specific, and internal.