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A CASE STUDY OF PUBLIC RELATIONS DURING REMEDIATION AT A FORMER MGP SITE CURRENTLY USED AS A PUBLIC PARK AND PLAYGROUND

机译:在以前用作公共公园和游乐场的MGP站点修复期间的公共关系的案例研究

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摘要

Communication and community acceptance were critical during remedial activities at a former manufactured gas plant site currently owned by a city in Massachusetts and used as a public park and children's playground. The utility company and consultant used a policy of early and open communication with local officials and residents, coupled with an aggressive remediation schedule, to help build public confidence in the project. The approach was a success. Within eight months after the first headline in the local paper, "Playground being checked for hazards," the playground was dismantled, contaminated soil was removed and replaced with imported fill, the playground was rebuilt with new equipment, and the Mayor hosted a grand opening ceremony. This paper presents a case study of the project, which is ongoing in other portions of the site, and focuses on the communication and management methods used to create a team approach to a potentially controversial and emotional remediation project.
机译:在先前由马萨诸塞州的一个城市拥有,并被用作公园和儿童游乐场的原天然气工厂的补救活动中,沟通和社区接受至关重要。该公用事业公司和顾问采用了与当地官员和居民尽早和公开沟通的政策,并制定了积极的补救计划,以帮助建立公众对该项目的信心。该方法是成功的。在当地报纸的第一个标题“检查操场是否存在危险”之后的八个月内,拆除了操场,清除了污染的土壤,并用进口的填料代替,用新设备重建了操场,市长主持了盛大的开幕仪式仪式。本文介绍了该项目的案例研究,该项目在网站的其他部分中正在进行,并且侧重于沟通和管理方法,这些方法用于为潜在的有争议和情感上的补救项目创建团队方法。

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