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THE EFFECTS OF ROLE MODELS ON NEW VENTURE ORIENTATION

机译:榜样对新风险方向的影响

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We explore the effects of exposure to entrepreneurial role models and the preference for either growth ventures or life-style ventures. Hypotheses are drawn based on social learning and social comparison theories to examine which better explains role model effects. Analyses are based on a sample of students in business courses. Findings support hypotheses regarding effects of role models on preference for growth and lifestyle ventures. Overall, findings also show a stronger support for social learning theory predictions than for social comparisons theory.
机译:我们探讨了暴露于创业榜样的影响,以及对增长企业或生活方式风险的偏好。假设是根据社会学习和社会比较理论绘制的,以检查哪个更好地解释了榜样效应。分析基于商业课程的学生样本。调查结果支持假设关于角色模型对生长和生活方式福利偏好的影响。总体而言,调查结果也表现出对社会学习理论预测的更强的支持,而不是社会比较理论。

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