Using archival data from the computer modem industry over a 24-year period, this paper examines the relationship between organizational slack and new product time to market performance. In particular, this paper uses Cox regression to test the hypothesis that greater levels of slack will be associated with earlier time to market for a firm’s products. Time to market performance is measured as the time between the start of a product generation and the introduction of a firm’s products. The results support the hypothesized relationship. We conclude by discussing the implications of these results for research and practice.
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