PLATFORM STRATEGY IN NETWORK CONTEXT: MICROSOFT .NET CASE

摘要

The logic of platform strategy that contributed to the success of walkman or power tool needs to be reexamined when the product is modularized, interfaces are standardized, and derived products are developed and marketed by a group of technologically and commercially interdependent firms. In such context, network effect determines the success of industry-wide platform strategy. In this article, the authors use direct and indirect network effects as an analytical framework to examine Microsoft .NET strategy and conclude that modules with potential of direct network effect are good candidates for the platform leader to integrate into the platform function.