EVALUATION OF PROTOTYPE LABELING FOR PERSONAL FLOTATION DEVICES: METHODS AND OBSERVATIONS

摘要

Research conducted while developing and evaluating uniform labels for personal flotation devices ( PFD s) yielded a number of interesting findings and observations. First, a mixed-format focus group methodology, in which participants gave individual, written feedback as well as engaging in a structured group discussion regarding prototype labeling, was used successfully. Second, this methodology was useful in assessing people’s interpretation of graphic elements for relatively complex information on a label. Third, additional evaluation methods could be used to determine how people may use redundant information on a label. Finally, participants were able to provide general or high-level feedback regarding their overall preference for revised labeling (compared to the baseline labeling). These observations may be applicable to other projects involving the evaluation and revision of labeling.