Broadcast economics-television and the economic effects of the introduction of choice

摘要

Germany is the last large economy that introduced commercial television in recent years. As a result, the choice of station, the choice of method of delivery and last but not least, the choice of employer for those entering the industry have had profound effects upon the economy as a whole. The bulk of the effects of this change have taken hold over a remarkably short period of just five years. We discuss the effects that are to be expected from a new type of choice: a choice of technology.