China's Financial Market Innovation and the Development of Tianjin Binhai New Area

摘要

In 2006, the State Council issued Document No.20, which approved Tianjin Binhai New Area as the national comprehensive reform pilot zone, making the financial reform and innovation as the top tasks. Based on literature review on financial innovation and financial development of Binhai New Area, this paper uses the method of SWOT analysis in marketing, in order to analyze the strengths, weaknesses, opportunities and threats of Binhai New Area. To overcome the weaknesses and threats, this paper provides related suggestions, with the consideration of actual situation in Tianjin.