The Research on Supplier Selection Strategy in the Supply Chain Based on Signaling Game

摘要

The supplier selection process is a strategic decision-making process of the supply chain management system,and independent third-party certification (TPC) agency plays an important role in supplier selection.The signaling game model is established after analyzing the bahaviors of the buyer and supplier under the circumstance of incomplte market information,and separatinge uilibrium and pooling equilibrium are worked out and analyzed.The efficient supplier certified by authoritative TPC shall be encouraged and selected by the buyer.The speculative supplier has to give up due to the prohibitive costs,and the market order shall be maintained.