USER RESPONSE TO VARIABLE MESSAGE SIGN:AN ATTITUDE STUDY FOR AUTO DRIVERS ANDMOTORCYCLISTS

摘要

Stated preference survey was conducted to investigate possible route diversion behavior inrnresponse to 13 variations (scenarios) of the travel information provided by Variable MessagernSign (VMS). The subjects of interest include auto drivers and motorcyclists traveling onrnvarious environments of freeway or urban settings, and familiarity of the regions. In general,rnthe results demonstrated similar attitude toward preferences of information types; butrnsignificant differences across traveling in familiar or unfamiliar regions.