Success Criteria of New Product Development Projects in China Enterprises: an Empirical Study

摘要

This paper establishes the conceptual model and hierarchy model of success criteria for enterprises' newproduct development projects based on the reviews of related literatures; also it proposes five hypothesizes of the difference of enterprise NPD projects success criteria that time makes and new product innovation degree. Then the paper presents the difference Hypothesis of new product development project success criteria which is based on the time and new product innovation degree. Finally the paper validates the hypothesis through researching 82 enterprises in China and using SPSS software to analyze the collection data statistically.