Strategy and solutions for Chinese Foreign Trade Enterprises in E-commerce Era

摘要

Aiming to get fully prepared in the increasingly globalized world economy and fully comply with brand-new world trade order, the series of e-Strategy for world foreign trade in question comes into being to help change China Export Warfare Strategy from all-round defense towards comprehensive counterattack. During the process of its initiation, it witnessed the progress of China Foreign Trade over 50 years that covers the first stage (1950-1978) of totally closed from the outside world, the second stage (1979-1999) of semi-closed and semi-open of foreign trade policy, and the upcoming historical era of comprehensive open-up; it covers the chaos period as to the discussion of right or wrong in political, business and academic circles towards the controversial advent of WTO (Wolves are on the way) and e-commerce (Here comes the model of click + mortar) that are fully foreign made; it covers the time of confusion that faced the decision-makers and executors in foreign trade industry under the environment of ever-increasing new incidents emerged all of a sudden; and it covers the periods when the central authorities encourage going out for involvement in the international community while operation sectors in the middle are still proceeding through learning or groping in the dark.