Measuring and Improving Web Site Quality: A Consumer Focused System

摘要

The safeshoppingnetwork.com establishes consumer based standards for web site functionality (security, privacy, safety, usability, performance and availability). These standards are then used to develop and adopt test software capable of delivering scores to data bases. Web sites are then ranked based on the published scores thus providing the consumer with guidance in each tested area. For the merchant, the scores along with published web-wide statistics (over 1000 cases) provide guidance for improvement. This paper explores the standards, test strategies and software, discusses resulting statistical distributions and provides guidance for web site quality improvement. The need to explore configuration control as a key strategy to reducing variation is also discussed.