Retail Logistics: E-retail And Its Distribution Mode

摘要

Corresponding to the individualization and diversification of consumer behavior, retailing is constantly reinvented itself. Many practices that were once commonplace have changed owing to more sophisticated technological advances. As a new trend of retailing, e-retail may surpass traditional retail in satisfying customer demand, efficiency of information feedback and market development. But the key to success of e-retail is to synchronize the commodity distribution rapidity and efficiency with the on-line trade. Unfortunately, today in China, there is still a problem in retail logistics, especially in e-retail. To drive the e-retail to further development, it is necessary to study its distribution mode. Based on the research of the theory of e-retail and logistics, this article aims at the analysis of e-retail's actuality and its logistics traits in China, discovering the problems of the distribution of e-retail in China, and providing a choice through comparing the existing distribution modes. Furthermore, this article brings forward a cooperative distribution mode with less transaction, which can be a reference aid for e-retailers.