Reason and Countermeasure of the Phenomenon of Fleeing Goods in Chinese Market

摘要

Fleeing goods, a concept not being introduced in marketing theory, is actually a question that makes each sale administrative personnel have a headache. To neglect and indulge fleeing goods, will very possibly cause the entire marketing system to disintegrate. This article first introduces the concept and the type of fleeing goods, next elaborates the bad influence that fleeing good can cause, then analyzes the reason of the phenomenon of fleeing goods, in this foundation, finally puts forward the some countermeasures of solving the question of avoiding fleeing goods.