RESEARCH AND APPLICATION OF MATRIX CHART OF BUSINESS COMPETITIVE POWER —LEVEL OF SUSTAINABLE DEVELOPMENT

摘要

According to the principle of competitive edge-path quantity of obtaining competitive edge of BCG in 1983, the paper establishes the matrix chart of business competitive power—level of sustainable development. In the matrix chart, the horizontal coordinate is synthesizing average fraction of business competitive power, which reflects level of business competitive ability in a period; the vertical coordinate is level of business sustainable development, which reflects change tendency of business competitive ability in the same period. The matrix chart reflects comprehensively intensity of business competitive ability and tendency of business sustainable development by ration target, so it will provide scientific basis for formulating management strategy of the business sustainable development.