The Application Research of Customer Segmentation Model in Bank Financial Marketing

机译：客户细分模型在银行金融营销中的应用研究

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来源
《International Conference of Safety Produce Informatization》|2019年|564-569|共6页
会议地点 Chongqing(CN)
作者
Yongxiang Feng; Xiaoxin Wang; Leixiao Li;
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作者单位

Inner Mongolia University of Technology School of Data Science and Application China;

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会议组织
原文格式 PDF
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关键词
Data models; Analytical models; Radio frequency; Banking; Indexes; Investment; Time-frequency analysis;

机译：数据模型;分析模型;无线电频率;银行业;索引;投资;时频分析;

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1. Marketing Segmentation Through Machine Learning Models An Approach Based on Customer Relationship Management and Customer Profitability Accounting [J] . Raquel Florez-Lopez, Juan Manuel Ramon-Jeronimo Social science computer review . 2008,第2期

机译：通过机器学习模型进行市场细分基于客户关系管理和客户盈利能力会计的方法
2. Modelling value based banking and customers' banking choices in the era of Marketing 3.0: an empirical study with logistic ordinal regression approach [J] . Garima Srivastav, Arun Mittal Global business & economics review . 2021,第1期

机译：基于价值的基于价值的银行和客户的银行选择在营销时代3.0：具有物流序号回归方法的实证研究
3. Impact of Customer Relationship Marketing on Market Performance in Banking Sector – A Study on Bank of Ceylon and Hatton National Bank Customers in Mannar District in Sri Lanka [J] . T. Flywin Fernando, M. Karunanithy European Journal of Business and Management . 2015,第1期

机译：客户关系营销对银行业市场绩效的影响–斯里兰卡曼纳尔地区的锡兰银行和哈顿国家银行客户研究
4. The Application Research of Customer Segmentation Model in Bank Financial Marketing [C] . Yongxiang Feng, Xiaoxin Wang, Leixiao Li 2018 3rd International Conference on Computer Science and Information Engineering (ICCSIE 2018) 2018第三届计算机科学与信息工程国际会议（ICCSIE 2018）论文集 . -1

机译：客户分割模型在银行金融营销中的应用研究
5. Segmentation of Financial and Marketing Data: Mixture Logit Model and Hidden Markov Model. [D] . Huang, Ziqian. 2011

机译：财务和营销数据细分：混合Logit模型和隐马尔可夫模型。
6. When Advisors’ True Intentions Are in Question. How Do Bank Customers Cope with Uncertainty in Financial Consultancies? [O] . Barbara Mackinger, Eva Jonas, Christina Mühlberger -1

机译：当顾问的真实意图存在疑问时。银行客户如何应对财务顾问的不确定性？
7. The effect of relationship marketing, emotional marketing and supportive marketing on customers loyalty with the mediating role of customers satisfaction: a case study (pars Abad banks) [O] . Elhameh Talaneh, Kheirollah Sarboland 2017

机译：关系营销，情感营销和支持性营销对客户忠诚度的影响与客户满意度的调解作用：以案例研究（如Abad Banks）

The Application Research of Customer Segmentation Model in Bank Financial Marketing

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