European Mobile Data Services 2003: Where are the Promised Innovations?

摘要

This paper presents the results of a study on Mobile Services conveyed in Switzerland in 2003 and compares them with the forecasted data in the positive M-Commerce outlook of EITO, the European Information Technology Observatory. The current deployment of mobile services within 294 Swiss businesses, their current investment plans as well as a confidence indicator are being analyzed. Additionally an exploratory question closes on the reasons, which hinder companies to deploy mobile services. Methodologically, the services under review are WLAN, Bluetooth, GPRS/UMTS, GSM and GPS based services. A second differentiation follows M.E. Porters distinction of Internet services into services improving operative effectiveness and services directly interacting with customers. The findings of the study are able to act as an indictor for the combined European Mobile market, due to the specific characteristics of Switzerland in general and its ICT development in particular.