The Information Architecture for Website Design：An Empirical Study of B to C E-commerce Websites in China

摘要

Information Architecture is an important part of web page design, which includes page layout, classification, navigation system and search system. Effective information architecture enables E-commerce website to attract more visitors and customers. For E-commerce websites navigating consumers successfully is the key to keep the sales records. The paper applied the information architecture theory to analyze two B to C E-commerce websites in China and discussed the improvement for future webpage design.