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The Impact of Heterogeneous Spreading Abilities of Network Ties on Information Spreading

机译:网络联系的异质传播能力对信息传播的影响

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摘要

Understanding the dynamics of information spreading over social networks has been of great interest for a long time. It has been convincingly demonstrated that the topology of a network can significantly affect information spreading over it. Information spreading is often compared on small-world networks and random networks. In this paper, we find that the heterogeneity of spreading abilities of network ties can lead to completely different spreading results over small-world and random networks. In more detail, the more heterogeneous the spreading abilities of network ties, the lower the efficiency of information spreading over small-world networks. Moreover, such heterogeneity not only slows down the spreading pace, but also lengthens the life span of the information spread over small-world networks. On the contrary, if the spreading abilities of network ties are similar or equal, small-world networks are much better than random networks for information spreading.
机译:长期以来,了解在社交网络上传播的信息的动态一直很重要。令人信服地证明,网络的拓扑结构可以显着影响分布在其上的信息。经常在小世界网络和随机网络上比较信息传播。在本文中,我们发现网络联系传播能力的异质性可以导致在小世界和随机网络上完全不同的传播结果。更详细地说,网络联系的传播能力越多样化,在小世界网络上传播信息的效率就越低。而且,这种异质性不仅减慢了传播速度,而且延长了通过小世界网络传播的信息的寿命。相反,如果网络联系的传播能力相似或相等,则小世界网络的信息传播要比随机网络好得多。

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