1. Millennials’ attitudes, behaviors and consumer dynamics are very different from the generations that havernpreceded them.rn1.1 They’ve traveled a very different and more unpredictable path than previous generations and theyrndon’t follow a lot of the conventional wisdom about things have operated in the food industry.rn1.2 Therefore, marketers must challenge everything we know to be true about product developmentrnand marketing for this audience (and the impact they are having on others).rn2. As we are developing new products and packaging for this segment, it is very important to not lump them allrntogether but to understand the core segment you are targeting:rn2.1 Demographics: 15 yr olds vs. 35 yr oldsrn2.2 Lifestage: Single vs. Married vs. Parentsrn2.3 Motivations: Very different segments containing health mindsets and motivations.
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