This paper describes an invetigation into the practice of new product development by manufacturing enterprises. We direct attention to companies (or in the cae of the larger companies in this investigation, the automonous busines units of which they are compreised) with less than 1,000 employees and erecords of proven success in the design, anufacture and marketing of discrete products. Our aim is to elucidate the nature of new product development (NPD) as the business process critical to the survival and growth of s uch companies, and to do this by focussing on the NPD procedures adopted by them and the manifold factors which affect the effectiveness of these procedures and their successful application.
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