Spatial Information Technology Application in the Development of Folk-custom Tourism E-commerce System

摘要

Some practical demands exist during the process of digital technology application in country folk-custom tourism. Thinking traveler, folk-custom tourism service provider and travel agency as principal target users, we should break through key technologies like information share and communication, multi-model demonstration of folk-custom tourism resources, self-service platform. An information service system fitting for the application region and economic conditions should be designed and developed. It will provide digital technological support to the construction and rapid development of folk-custom tourism. Taking folk-custom tourism E-commerce system as a case, we discussed and researched the application of spatial information technology in its design and realization. Firstly, we put forward a new ‘BBC' E-commerce mode being suitable for folk-custom tourism, considering the regional and diversity characteristics and its inconvenient to folk-custom tourism information communication, business propagation and consumption realization. Taking the spatial-integration advantage of Geographical Information System, we combined multi-source information and made them published, demonstrated and retrieved in a single platform by using spatial information as a connection. Secondly, considering the regional developing unbalance of folk-custom tourism, we designed a type of multi-terminal E-commerce mode. On this basis, a operation environment which seamlessly runs for the both concentrative services and distributive light terminal functions. Thirdly and finally, we also integrated some other research productions into this system, such as folk-custom tourism resources information management and analysis (intelligent audio guide), wireless digital map guide, travel spot virtual demonstration (3D panoramic demonstration)and so on. On the basis of web component technology, a spatial information based folk-custom tourism E-commerce blog module was developed. It provided a embeddable module for the realization of multi-mode and multi-terminal E-commerce information communication and service. By utilizing GOOGLE EARTH, we developed a folk-custom tourism spatial information E-commerce portal to realize its one-stop service. Being funded by national scientific key technology program, we finished above research contents. The prototype system software has been deployed and is demonstratively running. It will help to realize the strategy of developing folk-custom tourism in some area.