Big Data Capabilities Create Business Value: the Mediating Role of Decision-Making Impact

摘要

Firms in the current business environment face more challenges to make an effective strategic decision and cope with the market unprecedented turbulence. Big data capabilities can help firms gain business value by analyzing the massive volumes of data in real time. From a dynamic capability perspective, this study proposes a conceptual framework to discuss the relationships among big data capabilities, decision-making impact, and business value creation. We conclude decision-making impact plays a full mediating role.