The lack of direct communication is a problem in E-Business. It often leads to financial disadvantages for smallrnand medium sized companies. This paper investigates the interrelationships between reputation, trust, risk, andrncosts. It presents a framework combining these four parameters. In addition, it develops a trust buildingrnprocess, a trust cycle, and presents some instruments to engender trust. Companies may consider thesernsolutions to be helpful in order to overcome the lack of direct communication, to build trust between businessrnpartners, to understand the interrelationships between the four mentioned parameters, and to avoid financialrndisadvantages.
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