For the first time, electricity consumers in the Us are beginning to choose their generation providers. One of the opportunities created by the introduction of retail choice in electricity is the chance for customers to influence the mix of generating resources through their purchasing decisions. Some environemtnally aware consumers will want "clean," "green," or renewable power. While some suppliers will attempt to differentiate themselves according to their environmental perrormance, such claims for green electricity cna be particularly difficult to verify given the complexity of the interconnected electric system.
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