Electronic Commerce Adoption & Success: A Study ofOrganizational Factors and Influences

摘要

Rapid growth in electronic commerce activityraises many questions about technology adoption,implementation, and success that to date has not beenaddressed with empirical research. Extending theresults of an in-depth case study of electroniccommerce adoption, this paper seeks to test severalpropositions across organizations and industries, andexplores the organizational characteristics that appearto influence adoption. Early results seem to indicatethat the historical use of technology is not a predictorof success or failure in electronic commerce adoptionand that an aggressive business strategy is a strongerindicator of adoption behavior. With the electroniccommerce phenomenon, even conservative users oftechnology can change their normal adoption strategyand become successful in a new and innovative areathat supports their core competence.