Evaluation and Analysis of E-commerce Performance Based on DEA/AHP Model

摘要

A high-quality e-commerce system is crucial to a company for a successful e-business, and e-commerce is considered as an excellent alternative for companies to obtain new customers and reach a high efficiency of the supply chain. However, many e-commerce systems have a short lifetime and how to locate the prime factors which affect the quality of the systems puzzles the company. In order to help enterprises implement and improve e-commerce system, the evaluation efficiency model for e-commerce system based on DEA/AHP model is proposed, which avoids subjectivity and uncertainty in determining criteria weights, and the limitations that DEA can't rank all the DMUs. Moreover, for the weak-DEA or non-DEA effective systems, the quality diagnosis had been done, and the approaches to improve their performance were expatiated. A demonstrating example was showed which testified the efficiency and feasibility of the method.