Practices of Balancing Privacy and Publicness in Social Network Services

摘要

While social media is all about sharing content with a community, few people wish to share everything, with everyone, all the time. This means that users balance between making some things public and keeping other content private. The presented dissertation research concerns practices of managing privacy and publicness in social network services (SNS), with a focus on group co-presence, interdependence and differing levels of use activity. The work aims at gaining insight into social identities and self-presentation in the era of technologically mediated social interaction. The findings are expected to contribute to design solutions that could lighten the privacy and publicness management burden that users of social media currently bear.