Applying User Research, Usability Testing and Visual Design Techniques to a Printed Publication Targeted at Teenagers

摘要

The ACT testing service had suspicions that their 16-page booklet, 'Using Your ACT Results' was not well suited to today's high-school seniors. They enlisted the Seattle-based consultancy Blink Interactive to conduct user research with high school students in three cities. It was determined that (1) the students resisted the text-intensive design and that (2) there were nuggets of information that the high-school students would have found valuable, if they had found them. The study prompted a redesign in which expository text was in large part replaced by infographics and a narrative focused around the experience of an individual student. This project recommends ways in which information will need to be communicated to future generations of young readers.