Development of the Environmental Values' Contingent Valuation Scheme of the Environmental Technology

摘要

In this study, taken up the environment-conscious, green products, the factor to which the consumer is attaching importance is searched when buying it, the environmental additional value is quantified, and the valuation model is made using the contingent valuation scheme. The following effects can be expected; The target that should be aimed can be shown for spreading the environmental-related technology, the new products of environmental-conscious type, and it becomes help to do efficient specs design. The objective judging material the quality of an environmental performance is posted to the consumer. The plan that presses the consideration improvement is presented to a technological domain that consumer's consciousness for the environment is insufficient. And the measures to reinforce the original value of products to a technological domain that the only severe cost comparison have spread over. In this study, it is cleared that which of four factors, a price, a basic performance, an optional function, and an environmental performance is given priority, when the consumer buys the green products. Moreover, it is cleared what factor is liked as an additional value using the analytic hierarchy process. The questionnaire, by analytic hierarchy process and method of rank order, about a tissue and a furniture product, a standard desk, against general person and students was carried out.