Mining Competitive Technical Intelligence of High-tech Products with Self-Organizing Map

摘要

This study examines how the Self-organizing Map (SOM) technique can be used to identify key competitors and determine important technical attributes of high-tech products. An enhanced U-matrix was presented and applied to the SOM display. The cell phone industry was selected as the example and the advantages and disadvantages of competitors were explored. The leading competitors were defined in terms of some important technical attributes.