Customer clustering analysis: A new algorithm based on swarm intelligence

摘要

Clustering analysis is one of the fundamental technologies for conducting customer oriented services and the services management. Due to the continuously changes in the composition, need, experience and interest of customers, it may be difficult in refining stable and consistent aggregations of those customers. This paper presented a new algorithm for customer clustering analysis. It was originally inspired from the swarm intelligence of ant colony, and exhibited the excellent ability in adaptive clustering analysis. Applied by this new algorithm, an adaptive recommendation system for mobile TV was designed to provide the customer oriented programming dynamically and adaptively.