Optimal products presentation in offer images for e-commerce marketplace platform

摘要

Offer images play an important role for e-commerce platforms in communicating features that are hard to express with plain text. Images affect consumer's attitude and emotions toward particular products and the whole platform quality. This paper makes contribution to show the way of providing measurable indicators for product images business quality. The term business quality means `pure' item visualisation giving easy to capture information about products of each offer. Additionally, this paper exposes the superiority of deep learning techniques over standard ones used to detect information in images.