Association between shopping habit and demographics of m-commerce user's in India using two way ANOVA

摘要

India has the second highest mobile phone users after China. In India using touch screen mobile device is fashion. All age group people now used touch screen handheld device to do shopping for daily need. Mobile commerce provides personalization and location based services to users. For those demographics of users plays an important role. In this paper authors try to find association between shopping habit and demographics of Indian mobile commerce users. For that authors conduct a online survey and collect data of 335 users. To conduct this experiment authors chose two demographics factors of Mobile commerce user's 1. Gender 2. yearly income. Through two way analysis of variance (ANOVA) we identified that 1) Gender and yearly income of customer are significant at 95% and 9999% confidence level respectively on shopping habit. 2) There is interaction between gender and yearly income towards shopping habit.