Strategy Research of Clothing Brand Promotion Based on Multi-platform Mode

摘要

While the communication technology and Internet technology growing up at an unprece-dented rate, the development of the clothing brand commercial form has been derivating three levels, which the first layer is a product-center, the second layer is independent platform-center, and the third layer is centered in online communities.However it is exactly the situation that makes brand promotion means and environment greatly change.With the emerge of new media; traditional marketing concepts no longer adapt to the rapid change of society, thus the development of the clothing brand and promotion also should have the new changes.In this paper, the clothing brand promotion based on the multi-platform marketing mode under the environment of analysis, through analysis of multi-platform overview summary, we induces multi-platform mode after combining clothing brand promotion process, finally clothing brand promotion of the new strategy based on multiple platforms model is put forward.