MODEL OF IMPULSE PURCHASE INTENTION BASED ON SHOPPING CONTEXT, ATTITUDE, AND MATERIALISM AT TAOYUAN INTERNATIONAL AIRPORT

摘要

The non-aeronautical income has become the major contribution to the airportrnrevenue and the duty-free-merchandise selling now is the focus of the modern airportrnadministration. With the global trend of promotion-oriented and materialism, thernpassengers’ impulse purchase behavior turns into the evident part of the duty-freernmarketing of international airports. The objective of the research is to examine arnstructural model of the shopping context, the tendency of materialism, and thernpurchase intention of passengers at Taoyuan International Airport in Taiwan.rnThrough the confirmatory factor analysis, the second-order factor model is tested thatrnairport shopping context is composed of three first-order factors: enclosedrnenvironment, retailing promotion, and duty-free products. Airport shopping contextrnand consumers’ materialism are antecedent factors of impulse purchase attitude ofrnpassengers. The analyzed result shows impulse purchase attitude is a significantrnfactor to influence passengers’ purchase intention. The organized cause-and-effectrninvestigation, not only could the examined results enhance the theory of impulsernpurchase behavior, but also could provide as instances of marketing strategies tornairport business managers.