An Empirical Study on the Antecedents of Socially Responsible Consumption Behavior

摘要

Recently, several firms are award of the importance of reflecting consumers' attitudes towards the society in developing their marketing strategies. Socially responsible consumption (SRC) can promote social and ecological causes consumers deem important. Based on the SRC behaviors in both ecological and societal concerns, the present study will apply the model of value-attitude/belief-behavior hierarchy (Homer and Kahle, 1988, Kim and Choi, 2005) to identify key antecedents of socially responsible consumption behavior.