Real-time adaptive advertising1 framework based on MPEG-21 for multi-screen IPTV environment

摘要

This paper presents an advertising framework to ensure the targeted advertisement service for heterogeneous IPTV client devices with different capabilities and subscribers with different preferences by providing advertisement content selection and filtering mechanism in real time. To support adaptive advertisement service in multi-screen IPTV service environment, we suggest a new advertising framework using XML schema based on MPEG-21 DIDL (Digital Item Declaration Language).