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Analysis of User Behavior for Web Search Success Using Eye Tracker Data

机译:使用Eye Tracker数据进行Web搜索成功的用户行为分析

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摘要

Web log data has been the basis for analyzing user query session behavior for a number of years, but it has several important shortcomings. The main one being that we do not really know what the user is doing -- is s/he looking at the screen or doing something else? We have conducted an Eye-Tracking study to analyze user behavior when searching the web and looking for specific information on results and content pages. The goal is to obtain more precise information about the search strategy of the user. Which characteristics make the difference between successful and unsuccessful searches? This research presents results focusing on the number of formulated queries by session, documents clicked, the fixation durations on the documents, and the distribution of the attention in the different areas of the screen, among other aspects.
机译:多年来,Web日志数据一直是分析用户查询会话行为的基础,但是它有几个重要的缺点。主要的原因是我们真的不知道用户在做什么-他/他是在看屏幕还是在做其他事情?我们进行了一项眼动追踪研究,以分析用户在搜索网络并在结果和内容页面上查找特定信息时的行为。目的是获得有关用户搜索策略的更精确信息。哪些特征使成功搜索与不成功搜索有所区别?这项研究提出的结果集中在按会话制定的查询数,单击的文档,文档的固定时间以及屏幕不同区域的注意力分布等方面。

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